Strategic Social Content

Many organisations only use social media when they need people to book, attend, join, apply or support something.

An announcement can tell people what is happening. It rarely shows what taking part feels like - or gives someone enough confidence to act.

Based in Wales, Your Content Thread helps organisations turn events, experiences, programmes and participant stories into strategic social content that builds trust and gives people a reason to take part.

Explore the Event Content Sprint

From notice board posting to community-building content

Many organisations use social media like a notice board.

Posting announcements, event reminders, ticket links, application deadlines and thank-you posts.

Those things matter of course, but they're not enough on their own.

Audiences are more likely to respond when they have already been warmed up through meaningful, consistent and human content that invites participation.

Your Content Thread helps you turn your real-world experiences into content that shows:

the people behind the work
the experience
the value of the experience
the stories behind it
the community around your organisation
the reasons people should care before they are asked to act

Event Content Sprint

Turn one event, campaign, programme or live experience into weeks of strategic short-form content.

The Event Content Sprint is designed for organisations with a defined moment coming up- such as an event, launch, screening, festival, guided experience, member event or campaign, and want more value from it than basic coverage or a single highlight video.

Instead of treating it as a one-day content task, we plan the story beforehand, capture the people, atmosphere and value on the day, and repurpose those moments into social-first assets.

The result is content that helps people understand what taking part feels like, builds trust and extends the value of the moment after it has happened.

What’s included

Pre-event content strategy
Social-first content capture plan
On-site filming, interviews and behind-the-scenes content
5–8 short-form vertical videos
Captions and posting guidance
Suggested rollout plan
Social-first editing designed for Instagram, TikTok, LinkedIn and YouTube Shorts

This is ideal if:

You have an event, campaign, programme or experience coming up and want more than a few last-minute posts.
You want to show people what taking part actually feels like.
You want content that can support future attendance, bookings, membership or participation.
You want to stay visible after the moment itself.
You want a focused content package without committing to ongoing social media management.

Travel, accommodation, multi-day production and overseas capture are quoted separately.

Other ways to work together

Notice Board → Community Audit

A focused review of how your organisation is currently using social media.

From £250

This diagnostic audit helps you understand whether your social content is simply broadcasting updates or actively building audience engagement.

It's a useful starting point if you know your content could be stronger, but you are not yet sure what needs to change.

What it helps identify:

where your content is too announcement-led
missed storytelling opportunities
gaps in audience engagement
ways to make events and campaigns work harder
practical next steps for improving your social content

Community Content System

Ongoing strategic social-content support - not community management.

From £750/month

The Community Content System is for organisations that need more than content around one event. It provides a clearer, more consistent approach across recurring events, experiences, programmes, memberships and campaigns.

The aim is to turn the activity already happening across your organisation into a sustainable social-content rhythm- without outsourcing daily posting, moderation or platform management.

This can include:

Monthly content strategy
Short-form content planning
Video editing and repurposing
Campaign content support
Captions and storytelling guidance
Monthly review and recommendations
Support connecting individual events and activities to wider participation goals

This is best suited to organisations with regular activity, usable stories and a clear need to remain visible between major moments.

Packages that include planned filming start from £1,500/month and are scoped separately.

Frequently Asked Questions

Do you only film the content, or do you help plan it too?

Yes, I help plan the content as well as create it. Your Content Thread is not just a filming service. I help shape the content strategy, identify the strongest stories, plan what needs to be captured and guide how the content should be used across social platforms.

Do you write scripts or talking points for social media videos?

Yes. Where needed, I can help write scripts, prompts, interview questions or talking points for short-form social media content. This is especially useful for experience-led organisations that want their content to feel clear, confident and natural without sounding overly corporate or scripted.

Is Your Content Thread a videography service?

Not in the traditional sense. A videographer usually focuses on filming and delivering video assets. Your Content Thread focuses on strategic social-first content, which means planning, filming, editing and shaping content around audience engagement, campaign goals and long-term visibility.

What kind of organisations do you work with?

I work best with

Festivals, venues and arts and cultural organisations.
Travel, adventure and bookable visitor experiences.
Membership bodies and professional networks.
Established charities and social-impact programmes with recurring participation.
Community, cultural and education programmes with real activity and stories to share.

The work is especially suited to smaller marketing and communications teams that need content support but do not want generic social media management.

What is an Event Content Sprint?

An Event Content Sprint is a focused content package that turns one event, campaign, screening, launch or cultural moment into a set of short-form social media videos. It is designed to help organisations get more value from their events by creating content that can be used before, during and after the moment itself.

Can you help if we already have a marketing or communications team?

Yes. Your Content Thread can work alongside your existing marketing or communications team. The aim is not to replace your team, but to give them stronger social-first content, clearer storytelling and practical assets they can use across Instagram, TikTok, LinkedIn, YouTube Shorts and other platforms.

Do you offer ongoing social media management?

No, I do not usually offer full social media management or daily community management. My focus is on strategy, content planning, short-form video creation and rollout guidance. This gives your team the content and direction they need while keeping ownership of posting, scheduling and audience relationships in-house.