Before starting Your Content Thread, I was Digital Content Producer at BAFTA Cymru, where I led short-form content strategy and platform management across Instagram and X - building culturally resonant, bilingual content that expanded reach across Wales’ screen industries.
This wasn’t about posting on event days. It was about turning key cultural moments into measurable audience growth.
Short-Form Content Leadership
Delivered platform-native Reels and event-led social videos that drove high reach, follower growth and engagement, including breakout moments that reached well beyond existing audiences.
Platform Strategy & Management
Managed BAFTA Cymru’s Instagram and X channels, planning and publishing bilingual content aligned with the Welsh film, TV and games sector.
Content Planning & Optimisation
Built structured content calendars, improved workflows, introduced new tools such as Linktree for multiple link management, and used performance data to inform creative direction and increase impact.
Cross-Team Collaboration
Worked alongside PR such as Working Word, production and partners including BBC Cymru Wales, Creative Wales, Netflix and Gorilla to ensure cohesive campaigns and fulfil sponsor requirements without compromising editorial integrity.