Scaling Reach Without a Broadcast
The Challenge
Deliver high-impact, real-time short-form content during BAFTA Cymru 2025, Wales’ biggest screen-industry event, without a live broadcast.
The ceremony wasn’t streamed in 2025. That meant social media wasn’t a support channel; it was the primary public-facing platform for event audience growth.
The objective:
Drive national awareness
Grow Instagram audience
Maintain sponsor visibility
Capture cultural relevance in real time
All within the speed and pressure of a live event environment, while executing a robust social media strategy.
The Approach
1. Create digital energy
Scripted, shot and edited high-energy bilingual Reels with presenter Owain Wyn Evans to build anticipation and awareness ahead of the BAFTA Cymru 2025 event. Keeping his personality at the centre.
2. Lead with structure, not chaos
Worked with the BAFTA social team on awards night with a clear publishing plan and collaborated with PR to determine who to interview - balancing spontaneity with strategic sequencing to enhance event audience growth.
3. Capture moments built for social, not archive
Oversaw red-carpet, winners’ and backstage content designed for retention, shareability, and emotional impact, aligning with our social media strategy.
4. Publish in real time with purpose
Delivered winners graphics, photography, and partner content live - ensuring relevance, speed, and sponsor fulfilment in the context of the BAFTA Cymru 2025.
5. Align screen and social
Produced nomination VTs in collaboration with Gorilla to maintain consistency between in-room production and digital output.
Every decision prioritised retention, reach, and growth, not just coverage.
The Results
+790 Instagram followers in one day
All partner deliverables fulfilled.
Brand consistency maintained across platforms.
Event audience growth achieved during a single-event window.
The Impact
The awards, including the upcoming BAFTA Cymru 2025, proved something critical:
When cultural organisations treat social media as a strategic broadcast channel - not just documentation, it becomes a growth engine.
For theatres, festivals, film bodies, and arts organisations, the challenge is the same: You have powerful moments. But if they aren’t structured for digital and integrated into your social media strategy, they disappear after the applause.