The Challenge
Deliver high-impact, real-time short-form content during Wales’ biggest screen-industry event, without a live broadcast.
The ceremony wasn’t streamed in 2025. That meant social wasn’t a support channel. It was the primary public-facing platform.
The objective:
All within the speed and pressure of a live event environment.
The Approach
1. Create digital energy
Scripted, shot and edited high-energy bilingual Reels with presenter Owain Wyn Evans to build anticipation and awareness ahead of the event. Keeping his personality at the centre.
2. Lead with structure, not chaos
Worked with the BAFTA social team on awards night with a clear publishing plan and worked with PR to determine who to interview - balancing spontaneity with strategic sequencing.
3. Capture moments built for social, not archive
Oversaw red-carpet, winners’ and backstage content designed for retention, shareability and emotional impact.
4. Publish in real time with purpose
Delivered winners graphics, photography and partner content live - ensuring relevance, speed and sponsor fulfilment.
5. Align screen and social
Produced nomination VTs in collaboration with Gorilla to maintain consistency between in-room production and digital output.
Every decision prioritised retention, reach and growth, not just coverage.
The Results
+790 Instagram followers in one day
All partner deliverables fulfilled.
Brand consistency maintained across platforms.
Audience growth achieved during a single-event window.
The Impact
The awards proved something critical:
When cultural organisations treat social as a strategic broadcast channel - not just documentation, it becomes a growth engine.
For theatres, festivals, film bodies and arts organisations, the challenge is the same: You have powerful moments. But if they aren’t structured for digital, they disappear after the applause.